Anthony Pompliano Launches $1 Billion Bitcoin Treasury Company
Inspired by MicroStrategy’s $63B BTC playbook… but with a twist.
On June 23, 2025, crypto investor and entrepreneur Anthony Pompliano unveiled the formation of ProCap Financial, a Bitcoin treasury company aiming to hold and monetize up to $1 billion worth of Bitcoin on its balance sheet.
This move stems from a merger between Pompliano’s private firm, ProCap BTC, and Columbus Circle Capital I (CCCM.O), a special purpose acquisition company (SPAC). The resulting entity, ProCap Financial, will be publicly traded and marks a bold step into bitcoin-backed corporate finance.
🧱 The MicroStrategy Blueprint: A Playbook for Corporate Bitcoin Adoption
Pompliano's vision for ProCap Financial draws heavy inspiration from MicroStrategy (NASDAQ: MSTR)—the software firm that shocked traditional finance in August 2020 when it became the first publicly traded U.S. company to adopt Bitcoin as its primary treasury reserve asset.
MicroStrategy CEO Michael Saylor initiated the bold move by converting $250 million of cash into Bitcoin during a time of rising inflation and monetary uncertainty.
The company has since accumulated over ₿592,345, worth more than $63 billion as of June 2025, using a combination of equity offerings, convertible debt, and retained earnings.
This strategy led to a massive stock surge for MicroStrategy, transforming it into a de facto Bitcoin ETF proxy for many institutional investors.
Saylor’s aggressive stance redefined corporate capital allocation strategies and paved the way for other firms—like Tesla, Block Inc., and now ProCap—to explore Bitcoin as a treasury asset.
Pompliano, long an advocate of Saylor's strategy, said:
“MicroStrategy showed the world what happens when a company stops sitting on melting ice cubes and starts holding digital gold. ProCap is building on that model—but with the added goal of generating revenue through active financial products.”
💼 ProCap’s Strategy: Evolving from Treasury to Financial Engine
Unlike MicroStrategy, which functions primarily as a software company with Bitcoin on its balance sheet, ProCap Financial is a bitcoin-native firm—its core business will revolve around Bitcoin.
Key distinctions:
Revenue generation: ProCap plans to lend its bitcoin, offer derivatives, and build out crypto-native financial products.
Fundraising milestone: Raised $500M in equity and $250M in convertible notes, marking the largest capital raise ever for a Bitcoin treasury firm.
First BTC purchase: Bought 3,724 BTC in June 2025 at an average price of $103,785, signaling immediate commitment.
Top institutional backers include:
Susquehanna International Group
Jane Street
Magnetar Capital
Pantera Capital, CoinFund, Blockchain.com, and FalconX
🇺🇸 Macro Context: A Bitcoin-Friendly U.S. Environment
The timing aligns with a political climate increasingly receptive to Bitcoin. Former President Donald Trump has signaled support for building a national bitcoin reserve, proposing policies that would encourage U.S. leadership in digital assets.
🔮 Looking Forward
ProCap Financial is not just another corporate bitcoin holder—it represents the next phase: bitcoin as active infrastructure, not just passive treasury.
With institutional capital, SPAC momentum, and market timing on its side, Pompliano’s firm could become the second public giant after MicroStrategy to blend financial services with long-term Bitcoin holding.